Finnish women's clothing offers more than just style – it is also a responsible and sustainable choice. More and more consumers appreciate that clothing is made locally, ethically and from high-quality materials.
Read more about what domesticity and ethics mean in the clothing industry, and why choosing responsible clothing makes sense.
This article covers the following topics:
- What does domesticity mean in the clothing industry?
- Ethics in the clothing industry – What is it?
- Why is it worth investing in high-quality and responsible clothing?
- Cerubi Plus – Finnish and ethical clothing for the plus size wardrobe
What does domesticity mean in the clothing industry?
Domesticity in the apparel industry can mean several different things. The definition of domesticity often depends on which part of the production chain is being referred to. Generally speaking, domesticity in the apparel industry refers to the fact that some or all of the production stages of a garment take place in that country.
In Finland, domesticity can be defined, for example, as follows:
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Domestic design : The garment is designed in Finland, but manufacturing may take place abroad. This is a common practice among many companies that brand their products as Finnish.
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Domestic manufacturing : The garment is sewn and manufactured in Finland.
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Domestic materials : This means that the materials used in the garment, such as fabric or wool, originate in Finland. However, this is challenging in Finland, as many materials, such as cotton or technical fibers, are not produced in Finland.
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Entire production chain in Finland : This is less common, but means that all stages of garment manufacturing – material production, design, manufacturing and finishing – take place in Finland.
- Finnishness of the brand : In some cases, a company may market itself as a Finnish brand even though the products are manufactured abroad. In this case, domesticity is mainly related to the company's ownership and identity.
A domestic label, such as the Key Flag , makes it easier to find a domestic product, because only products of which at least 50 percent are manufactured or produced in Finland receive the label.
Cerub has also been awarded the Key Flag label, as our products are designed in Finland and sewn in Europe.
Ethical behavior in the clothing industry – What is it and how does it appear in the Cerubi Plus online store?
The ethics of the clothing industry are influenced by several factors, related to both production processes and the materials used.
Workers' conditions are one of the most important factors influencing ethics. This includes appropriate wages, safe working conditions and reasonable working hours. In many countries where low-cost production is practiced, workers may face poor working conditions, which raises questions about ethics.
The materials used in the production of clothing also affect ethics. For example, ecologically grown natural materials, such as organic cotton and recycled fabrics, are environmentally friendly options. Responsible brands often also choose ethically produced synthetic materials.
Clothing manufacturing processes, such as water and energy use and chemical management, have an impact on the environment and therefore on ethics. Sustainable production methods, such as low carbon and minimizing chemicals, are important considerations.
Designing sustainable clothing that takes into account the life cycle of the clothing and possible recycling options promotes ethics. The longevity and versatility of the clothing reduce overconsumption and waste.
Ethical brands are often transparent in their supply chain and communicate directly to their customers how and where their clothes are made. Transparency increases consumer trust and enables informed purchasing decisions.
Sustainability and ethics are increasingly important topics among consumers, forcing many brands to change their practices and invest in more responsible production. Responsibility and transparency are also important to us!
The linen used in the Cerubi Plus online store is top-quality ÖKO-certified stone-washed linen, and what does that mean...
"Oeko-certified stonewashed linen" means linen fabric that meets the safety and environmental requirements of the Oeko-Tex standard and has been treated with stonewashing.
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Oeko-Tex certification (most commonly Oeko-Tex Standard 100) is an international certification that guarantees that a product has been tested for harmful substances and is safe for the user and the environment. This certification ensures that the fabric does not contain, for example, heavy metals, pesticides or allergenic chemicals.
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Stonewashed refers to a special treatment where linen is washed with stones or a similar abrasive material. This gives the fabric a softer, worn look and makes it feel pleasant and look a bit casual.
Together, these terms refer to linen fabric, which is both environmentally friendly and highly processed into a comfortable and beautiful material.
Why is it worth investing in high-quality and responsible clothing?
Investing in a more expensive domestic and ecological garment instead of a fast fashion garment makes sense for many reasons.
More expensive clothing is often (though not always) made of higher quality materials, which means that the garment also lasts longer and retains its shape well. Often, a more valuable garment has a significantly longer lifespan than, for example, cheap fast fashion clothing. And most importantly, it often has resale value!
In the long run, investing in quality clothing can save you money. When a garment stays in good condition for a long time, it is easy to sell or recycle when needed. This in turn reduces the generation of clothing waste, which is a significant environmental problem.
Many people's wardrobes are full of clothes that haven't seen the light of day in months or even years - or that have some minor flaw: jeans that look great when you stand up, but are too tight when you sit down, or a lovely skirt that you can't find a matching top for in your own closet. Cheap clothes are easily bought without thinking about their ultimate purpose or practicality.
What if you could only find clothes in your closet that fit perfectly and could be easily combined into different outfits?
Cerubi Plus – Finnish and ethical clothing for the plus size wardrobe
If it is important to you that your clothes fit well and are beautiful, and are also domestically and ethically produced – you have come to the right place!
Cerubi's selection features carefully selected, stylish clothes that are designed to last and bring joy for a long time. We believe that beautiful clothes belong to women of all sizes, which is why our selection is specifically aimed at plus-size women who find it difficult to find clothes they like elsewhere.
Explore our selection and build a more sustainable wardrobe you can be proud of!